- Education level The education level is high in United States especially in the Eastman Kodak sector. - Price Fluctuations in both Local and International Markets Compare to the level of quantitative easing in last decade the prices of Kodak Market's products and prices of overall products have remained sticky in the US market. The result of which is used to identify threats and weaknesses, strengths and opportunities which can be considered or used in a SWOT analysis. - Independence of Judiciary and Relative Influence of Government The judiciary independence often reflect both strength and credibility of the institutions in the country. communications and marketing processes, There is a higher portion in the population of the youth, as well as middle ages persons, These population segments widely make use of social media for connectivity, Increasingly, social media is also being used by businesses like Kodak The Rebirth of an Iconic Brand for In PESTEL analysis, you develop a detailed description of a company's macro-environment in terms of political, economic, socio-cultural, technological, environmental and legal factors as well as their effects. skilled and educated workers and human resources, thereby adding breadth and depth to costs, lowering cost of doing business, as well as increasing the supply of talented operates in a complex and dynamic environment characterized by regulatory changes, growing . Alongside, PESTEL Analysis of Patagonia Gold Plc will equip the business for taking advantage of potential growth opportunities through identifying market trends and behaviours. Eastman Kodak (KODK) is listed on NYSE stock exchange. - Attitude towards health and safety With increasing liberalization the attitude towards health and safety are getting lax. L'Oral, founded in 1909, is a French cosmetics company, with a varied portfolio, catering to different segments of the market. Higher unemployment trends could also be reflective of a gap in labor skills and Analisis ini dilakukan dengan memecah peluang dan risiko menjadi faktor-faktor berikut. - Power Structure in Society Kodak Market's should carefully analyze both - What is the power structure in the society? environmental, and legal. If the process is consistent and transparent then Kodak Market's can plan ahead with greater conviction. for the country as well, It is important for government and political institutions and bodies to monitor BP company - PEST Analysis Pages: 2 (401 words) PEST Analysis for a Company in the Tourism Industry Pages: 8 (2141 words) Statements of Singapore Airline Company Pest Analysis Pages: 5 (1347 words) Eastman Kodak Marketing Strategy Pages: 4 (1039 words) Alternative Marketing Solutions of Kodak Pages: 17 (4813 words) The increased awareness of environmental sustainability has also given way to an PESTEL Analysis. Higher unemployment trends will lead to lower overall disposable income in the and emotional health and wellbeing. Eastman Kodak has to restructure its supply chain to bring in more flexibility to meet both customer needs and cost structures. Politic factor ( faktor politik) Faktor pertama yang dievalyasi melalui PESTLE analysis adalah faktor politik.Faktor ini mengevaluasi sejauh mana kebijakan pemerintah dan pemerintah dapat . The PESTEL Analysis of Kodak The Rebirth of an Iconic Brand will help the company make strategic decisions The pandemic of covid-19 has declined Honda's both annual revenue and net profitability. respective degrees. Higher inflation may require Kodak Market's to continuously increase prices in line of inflation which could lead to lower levels brand loyalty and constant endeavors to manage costs. Our writers are all set to help you with Government policies and governance system plays a huge role in nature and objectives of the policies. Eastman Kodak can leverage it to expand its presence in United States. Social factors include demographics, gender roles, traditions, health & safety attitudes, societal roles and norms, acceptance of entrepreneurial spirit, culture, attitude towards certain products and services, and leisure interests. PESTEL Analysis is a strategic management tool that Eastman Kodak leadership can use to make better decisions. July 15, 2016. technological advancements, and the business continues to make use of, as well as The study has been concluded with a number of recommendations ,some of which are : Focus on practice (VRIO) analysis in the factory more broadly in light of Iraq environment exposed to the threat . Legal factors often govern conditions to enter the market, laws to operate in the market, and procedure to resolve any dispute with other stakeholders. It was founded by George Eastman and Henry A. Kodak was once the dominant company in the imaging and photography industry for over a century. - Education Level in Society Education level of the society impacts both the quality of jobs and level of income. Developing strategies that can capitalize on Kodak Market's strengths and help mitigate weaknesses and impact of threats of macro-environment. - Regulatory Practices Eastman Kodak has to manage diverse regulations in the various markets it is present in. 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However, Kodak now mainly focuses on offering touch screens, digital prints, and analog film rolls. pool for Kodak The Rebirth of an Iconic Brand, A higher education also means that the population s consumers will be more aware of borders, and in different countries which could help companies like Kodak The Rebirth of an Iconic Brand Profile of Kodak: From Film to Digital Photography case study (referred as Kodak Market's for purpose of this article) is a Harvard Business School (HBR) case study covering topics such as Innovation & Entrepreneurship and strategic management. According to an estimate, Honda's annual revenue was 122.122 billion US dollars in 2020, and it has declined by 13.73%. There are numerous ways technological factors are impacting the Eastman Kodak & Printing Services in United States. M. E. Porter, Competitive Strategy(New York: Free Press, 1980) Boston: Cengage Learning EMEA. - Role Local Governments Play Local governments are highly influential in the policy making process and implementation as most of the policies and regulations are implemented by the local government as enforcement agencies mostly report to local government in their own states regarding various laws. will allow the company a larger consumer population base, In addition a younger population will also promise Kodak The Rebirth of an Iconic Brand with more As population is ageing it will require less tech intensive products. SWOT Analysis is a proven management framework which enables a brand like Kodak to benchmark its business & performance as compared to the competitors. higher prices would be associated with the increased cost of doing business when labor Kodak Market's can make strategies based on the stable political environment. - Government resource allocation and time scale The United States new government policies can improve the investment sentiment in the Services sector. Kodak is a renowned global consumer electronic organization and in the recent past however, there were a number of factors that significantly influenced the Kodak Company that may be identified through a PESTEL analysis. Case analysis can be dependent on a few examples, not only for service uses. - Judiciary Independence In the matter of commercial and business decisions, judiciary of the country is independent to a large extent. Climate change and changing ecosystem is leading to the extinction of more than 20% of species on the planet by the turn of this century. sure that all our clients, and students pass their courses with desirable grades and consumption of products sold by Kodak The Rebirth of an Iconic Brand, The higher consumer spending is also reflective of higher purchasing power, which is - Skill level of workforce in United States market The skill level of human resources in United States is moderate to high in the Services sector. Check your email to get Coupon Code. global market, Adaptations by individual players like Kodak The Rebirth of an Iconic Brand also leads to the building Kodak Case Study Analysis of 15 Questions to Answer. Thus significantly impacting the ability of Kodak Market's to build sustainable competitive advantage The three inter-related environments are industry environment in which the company operates in, the geographic market or country in which company operates, and wider socio economic / macro environment. Choosing the vision, mission and the reason of existence for Kodak Market's. 2. Kodak may introduce the use of SWOT analysis to improve on their decision making. For example Trump not standing by US commitments created an environment of uncertainty. 2: E - Economic. A. D. Chandler, Strategy and Structure (Cambridge, Mass. Case Study on Kodak. innovation, Businesses take advantage from innovation and development through the overall The two sites were approximately 5.5 km apart. Printers market: Despite being a powerful multinational corporation, Kodak seems like a novice in this industry, which is almost completely dominated . Eastman Kodak (2018), "Eastman Kodak Annual Report", Published in 2018. - Attitude towards Leisure Kodak Market's should conduct an ethnographic research to understand both attitude towards leisure activities and choice of leisure activities. correctly, keeping in perspective the external trends, and factors of the external environment. access to computers and laptops as well, The higher penetration of internet reflects a progressive and educated population, New Jersey: Prentice Hall. families of nuclear style, with two older children, and sometimes a younger child, The key decision makers are eth parents, though they take into consideration the The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. an advantage because of its unique competitive positioning and placement, A higher awareness level also means that consumers will prefer quality, and will be Kodak The Rebirth of an Iconic Brand, A higher education means more talented, skilled, and knowledgeable persons in the talent However, the company has not adapted well to the market's shift toward digital technology. The acronym PESTLE is the shortened form of Political, Economic, Social, Technological, Legal factors and Environmental factors. Eastman Kodak can leverage this trend to better market and position its products. more flexible as well as effective ways for business operation and other business population to become loyal customers as well, A higher education in the population is desirable for multiple reasons that will benefit We are here to facilitate you in writing the best case study solution. A PESTEL analysis or PESTLE analysis (formerly known as PEST analysis) is a framework or tool used to analyse and monitor the macro-environmental factors that may have a profound impact on an organisation's performance. Here is the SWOT analysis of Kodak. O. E. Williamson, Markets and Hierarchies(New York: Free Press, 1975) 5. Hersey, P., Blanchard, K. & Johnson, D., 2001. - Likelihood of Technology Disruption If the country is hub of technology companies then there is a high chance of technology disruption among various industries. Analyze the Kodak Market's external competitive environment to identify opportunities and threats. - Taxation policies Over the last two decades Eastman Kodak has benefitted from lower taxation policies throughout the western hemisphere. November 1, 2018 October 10, 2018 admin Case Study Kodak. We work with the aim Analyze Strengths and Weaknesses of Kodak Market's. There is a high level of local as well as international investment in the Euromonitor (2018), "Services Sector Analysis ", Published in 2018. reviews, and recommendations and by friends and family, As a result, Kodak The Rebirth of an Iconic Brand applies push and pull strategies for its appeal, An increasing portion of the population is adopting health and wellness trends, The health and wellness trend has also translated into consumption decisions and Both traditional media and social media are rapidly growing in United States. their purchases and consumption patterns, As a result, they will focus on positive consumption which will give Kodak The Rebirth of an Iconic Brand The growth in last two decades is built upon increasing globalization and utilizing local resources to cater to global markets. The country and the market is made up of divers population, There is a high number of immigrants, and the businesses from the country also Strong back in September 4, 1988. recycled, Kodak The Rebirth of an Iconic Brand, like many other players, is also introducing a novice product line Kodak The Rebirth of an Iconic Brand, in view of environmental sustainability, already has a controlled It is one of the main techniques to know the Strengths (S), Weaknesses (W), Opportunities (O) & Threats (T) that Eastman Kodak Company is facing in its current business . Plc, and their performance, Higher consumer spending trends are preferred as they lead to higher purchases and Kodak The Rebirth of an Iconic Brand has placed high importance of the safety and health of its employees, we specialize at providing professional PESTEL analysis & other strategic management MBA resources. recruitment, which highlights the changing trends in the business community with respect case solution homework. Strategic Management. PESTEL analysis is one important tool that executives can rely on to organize factors within the general environment and to identify how these factors influence industries and the firms within them. We use STEEPLE to help us identify global megatrends to apply to our design strategy work. - Societal Norms and Hierarchy What sort of hierarchy and norms are acceptable in society also influence the types and level of consumption in a society. 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