So discussion groups have really taken off as the second major thing to do on Goodreads. If I know what my friend is reading, or has read, that gives me a basis for conversation around that. Its good. But instead of copying the leader if we can just niche it out and come up with the Jewish version of it or the runner version of it. Andrew: Now onto Dave [Yaniks] question. Weve got I think over 8,000 published authors whove signed up and said I am this person. [59], In May 2013, as a result of Goodreads' acquisition by Amazon, Goodreads began using Amazon's data again.[60]. If theres a company that were interested in we can quickly scroll through a bunch of their work and see whether we like them or not. Thats huge. I was running a dating website [before Goodreads]. [26][27][28] Amazon had previously purchased the competitor Shelfari in 2008,[29] with the Goodreads purchase "stunning" the book industry. Otis and Elizabeth Chandler are founders of Goodreads. [71] Having false or invalid quotes removed can be a difficult process; problematically the quotes can be picked up by third-party websites like Pinterest and Instagram in the meantime, spreading invalid quotes attributed to the author even further, as Goodreads quotes bring a high amount of web traffic. So I spent the summer learning HTML, and mySQL and plugging in a lot of boring mathematical formulas and chemical property charts into a website. I cant imagine what the next thing is going to be. And I think for every niche now you can find a social network around that. MySpace everyday and hes just posting little stuff, little snippets, things hes thinking about. If your name is Chris Anderson or Malcolm Gladwell theyre going to help you. And my wife and I, I kind of view my wife as my co-founder. Alright, lets continue. Interviewee: Did he use Goodreads books blog? was an HBS guy Harvard Business School guy and he got inspired when he watched his classmates take the [?] So pretty much its up to the author. Nobody ever knows what Im talking about when I say, Mixergy. Andrew: Was it about the, the Was it about the businesses that were being built out of nothing that excited you? Whatd you want to do when you graduated? [66], Critics of the Goodreads platform feel that Goodreads' dominant position, coupled with limited development by Amazon, has prevented better tools emerging for personalized book recommendations. Andrew: I mean you personally. Otis Chandler believed this rating system would be superior to Amazon's, as Amazon's includes books a user has browsed or purchased as gifts when determining its recommendations. Thats intense. And in early January I finally switched the name from the z to the s so we looked a little more official and worked out a lot of the initial bugs. [inaudible] Id always kinda been a reader as a kid and I wanted to get back to that. Interviewee: No I didnt have to do that. Otis Chandler is the founder of Goodreads. Goodreads raised a Series A round of funding from True Ventures in the summer of 2009. Goodreads has a presence on Facebook, Pinterest, Twitter, and other social networking sites. "Reading may be a solitary activity, but what you're reading and what you think of what you're reading are . So much depends on being able to get stuff done, and engineers are the only guys who can get stuff done, so yeah, they have a lot of power in todays internet company. Interviewee: So we launched it, I think, in December of 2006. Thank you everyone. And two, I think Ive always kinda had the idea that I would start a company some day. As a young programmer in the mid-2000s, Otis Chandler watched as dozens of niche web sites began to take off. But Ive always been an engineering minded kid. which is go out and get the book and try to learn it on your own. [37] Once users have added friends to their profile, they will see their friends' shelves and reviews and can comment on friends' pages. Andrew: Im going to save that for Mixergy.com. There are settings available, as well, to allow Goodreads to post straight to a social networking account, which informs, e.g., Facebook friends, what one is reading or how one rated a book. GoodReads didirikan pada Desember 2006, resmi dirilis pada 30 Januari 2007 oleh Otis Chandler dan Elizabeth Khuri. Andrew: And how did he pass on what he learnt at Tickle to you? And, if youre on the site and you have no friends, then everywhere you go its saying you have no friends whove read this book, add some friends. Haystack.com, thats where youre gonna find the right web designer for your next project. Interviewee: Right. Number three when I finally come back to the US you can come out to a Mixergy event to see him in person. So, if the product is going to be viral it has to be useful, more useful if there are friends then if there are not. Maybe its going to be some kind of mobile, social networking that we can all access on our iPhones. If you havent heard of Otis Chandler its because he spends more time coding his site, Goodreads.com, than promoting himself. It just seemed like there was a lot more innovation going on. Alright, how many members do you have now? Thats actually one thing publishers look for in an author, is do they have a way to market it? So now you can create a custom shelf and put all the books you want into it. Chandler is a descendant of the publisher of the Los Angeles Times; Otis Chandler. Interviewee: I think so. Popular fantasy novelist Rin Chupeco has noted that authors from marginalized groups are often a target, and she also criticized the minimalist approach Goodreads takes to moderation, saying, "Goodreads only removes reviews that specifically target the author, but they do not do that for every book, eitherjust for the authors with big enough marketing and publicity teams to demand these removals." Interviewee: Its a very smart point, because if something is boring, if you sign up for a service and theres nothing for you to do until someone signs up, youre just going to leave, right? Beyond that, publishers do not have budgets to help market their titles. Nothing big. I wanted that on the site. [6] This funding lasted Goodreads until 2009, when Goodreads received two million dollars from True Ventures. I actually found a dating site once for people who golf. So now you have the opportunity to become a better writer by putting yourself out there more and more often and seeing what people like and dont like. [67] Goodreads has also fallen under criticism from users who feel that the site is outdated and prone to frequent crashes and bugs, and that the recommendations are poor, frequently suggesting popular books at random rather than anything more personalized. Andrew you might be a golden retriever because youre kind of outgoing. Youll notice that if you create a group on Goodreads the next page is invite your friends to your group on Goodreads and I wouldnt say those are insanely viral like that because youre not going to invite everybody, but it definitely helps. It had a news feed before Facebook did. You know, theres still challenges. LinkedIn is the world's largest business network, helping professionals like Otis Chandler discover inside connections to recommended job . I guess, is it enough to go on Goodreads and create a community and create a community on Facebook? US . They can see the books that youve read and can read these great reviews. I think if you go back and look at my app. Did you have shares of Tickle.com? You didnt have to go about marketing it yourself. So then they started going to these niche sites. Goodreads is an American social cataloging website and a subsidiary of Amazon[1] that allows individuals to search its database of books, annotations, quotes, and reviews. Goodreads is pleased to announce the release of KINDLR, an exciting new dating app exclusively for Goodreads members. Part 2 of our Exclusive Bibliostar.TV interview with Otis Chandler, the Founder & CEO of Goodreads.com from the floor of Book Expo America 2012. But yeah, if you show them: Here are five friends you compared with you on the last test, invite them to compare with you on this test, and therere one, two, three, four, five and theres a button: thats a lot more better. How can they get their books out there? Goodreads has tried to address this, implementing rules such as only allowing reviewers to criticize a book itself, not author behaviour or political affiliations. Sign In http://www.twitter.com/otown https://www.goodreads.com/otis Otis's favorite books More Otis's Bookshelves read (577) Otis Chandler - San Francisco, CA (1,354 books) 585 ratings (4.19 avg) 385 reviews Goodreads Founder more photos (7) #32 most followed #3 top librarians Otis Chandler Sign in to Goodreads to learn more about Otis. Interviewee: Now, were at about 2.7 million registered users. Otis Chandler. were creating profiles, and I said weve got to make these guys special. What was the plan? When he decided to launch his own site just for book lovers, a respected colleague told him there was "probably not a very big market there." Otis figured he might prove him wrong, and in 2007, launched Goodreads, a book catalog and review site that he coded from his LA apartment. Do you have some advice that you can give to other scrappy entrepreneurs who say, I like the way Otis did it, he didnt go out and look for funding first, he built his product first, I want to duplicate that approach.. Interviewee: Yeah, I had basic stock options. Goodreads features a rating system of one to five stars, with the option of accompanying the rating with a written review. You can spend hours on there. Youll learn how he did it in this interview. So for some perspective, it used to be, say maybe 20 years ago, all you had to do as an author was write a book, hand it to your publisher, they would take it do their thing, youd get a check, youd go back to writing the next one. That gave his business enough traction to raise money from investors and take his business to over 2.6 million members. Chandler family $4.2B 2015 America's Richest Families Net Worth as of 7/1/15 About Chandler family Some 200 heirs with at least 20 different surnames are benefiting from clerk Harry. They just want to move on with their lives. Some authors have suggested that Goodreads take a stricter approach to public review postings in the same manner that Amazon has done in the past, such as requiring a telephone number, a verified account by email address, and a real name before any account-holder can post public ratings or reviews. Andrew: Good example, by the way. Interviewee: Yeah, I think so. You know, today we have Goodreads for books and we have Flickster for movies and we have Netflix and we have LastFM for music. See each portfolio image, in big. And I could see social networking was probably going to do the same. Whether you own them or not. He had a number of good things about him. "[22], As of 2012, membership was required to use but free. Its still very young. Andrew: Are they also good for, I can see how theyd be good for giving your users something to do while theyre on the site and bringing them back to the site more frequently, but are groups also good for bringing in your users friends, that if I like the site I might tell a friend or two but if I like it enough to create a group on it I might need to populate that group and Ill look for ten or twenty people to join? Are we talking thousands of dollars? Interviewee: No, we have a lot of book geeks but. And we can even narrow it by budget. Interviewee: What else did we do? Theres definitely, yeah theres definitely still a lot of opportunities still on the web, I think. It's been a labor of love. You know, maybe in their job theyre a professor of something or a TV personality so that they know theyll be able to market it on their own. But thats the top two percent of authors that publishers are going to be helping them. [15], Goodreads addressed what publishers call the "discoverability problem" by guiding consumers in the digital age to find books they might want to read. You Grok? The other person who gets me a lot of books, I guess over time, Kareem Mayan, a friend of mine has recommended a bunch of interesting books. Andrew: Alright, Ive got to tell you too I looked at one of your latest reads, the book by Tessla, and I said well, Tessla wrote a book, how interesting could it be. Goodreads publicly posted its review guidelines in August 2012 to address these issues. "[34], In January 2016, Amazon announced that it would shut down Shelfari in favor of Goodreads, effective March 16, 2016. My mom knew to give me a broken VCR rather than throw it out. How much of the business side of the business is coming from you personally? Am to admitting some kind of ignorance here? And, if youre on the site and you have no friends, then everywhere you go its saying you have no friends whove read this book, add some friends. I love that, I love the clever thinking, the clever business thinking, behind Goodreads. Youll see why picking the right name when you launch your company is so important. I dont think it worked. Fortunately the book straightens out into a well-researched and well-written history of LA, the LAT and the Chandler/Otis families. Otis graduated with a B.S. And I had moved to LAI had followed a girl to LA and so I didnt know a lot of people down there even though I grew up down there and I didnt want to get a job, like I said. And by helping them I mean actively getting them into the press and spending money, marketing money, to promote the book. How can I get myself to be more excited about doing that? [23] In October 2012, Goodreads announced it had grown to 11 million members with 395 million books cataloged and over 20,000 book clubs created by its users. So am I coming up with these ideas, kind of, but really its our users who are coming up with it and saying Gee it would be really great if you did this, and I go Yeah, youre right, so its not that hard actually, you just have to listen. And they had little rings of blogs where Ive got my ten blog roll, front book blogs on the side and every time they read a book theyd write a blog post. It has also been criticized that Goodreads allows both users and authors to post quotes attributed to an author without verification of any sort; removal of such quotes is left largely in the hands of volunteer "librarians", as authors have little to no individual control over quotes posted to their own profiles. What was it like at first? Were you also building or creating little businesses as a kid? What else did you do that was different and that helped spur on virility? "[4][20] After a user has rated 20 books on its five-star scale, the site will begin making recommendations. I say Okay theres a lot of users here that are really, really wanting this or that, and then I can prioritize what were going to build. Interviewee: Well, its a big new feature for us, its the ability for members to list their books swappable and then swap with other members. [68], Authors who are aware of the site have noted problematic qualities of Goodreads affecting discoverability and search engine results, particularly the platform's inability to sort pseudonyms, and its refusal to allow authors to choose the primary author name that appears on book records. How can they get people to read them? 478 comments. If they were Jewish, they would go to JDate. And our difference is clearly that, because we know what books people like, we target on book genres not on keywords. If youre an entrepreneur, developer, or even into a Sci-Fi it seems like Otiss picks are the ones to go to, so thats one way. You know, it kind of seemed like it was the wild west where you could actually create real things from nothing. Cause I was you know, Mechanical Engineer major, and these were two mechanical engineers that wanted to build a website for mechanical engineers, and it was basically gonna be an online resource for engineers to look up metallic chart properties or various formulas that you would normally find in your textbooks, but this was just gonna be easier. Otis Chandler has made 2 investments. Dont go. So Im glad I didnt do it. The website allows individuals to freely search Goodreads' extensive user-populated database of books, annotations, and reviews. [33] As of April 2020, the site's guidelines still state that "reviews that are predominantly about an author's behavior and not about the book will be deleted. I cant believe I struggled over it because now its a no-brainer. Critics of Goodreads have considered this decision to be a form of censorship. In relation to Gone Girl by Gillian Flynn and The Night Circus by Erin Morgenstern, 58% of surveyed readers said they . Its only about a week and a half old, but its pretty exciting for us. Thank you for that recommendation. Okay, so thats where you came up with the idea. No, I get those emails from you. If your name is Stephanie [Myer] or Dan Brown, then theyre going to help you. Youll learn some of the viral techniques that Otis used to encourage his users to get their friends to join the site. I'm an entrepreneur, a product person, a book lover, a surfer, and a geek. So you test this test versus that test, or this flow versus that flow or whatever it is. Interviewee: Right. But yes, I have seen the bloggers, I have seen the podcasters built up a big enough audience to then parley that into book sales. Interviewee: I mean thats the challenge. This episode of How I Built This was produced by Casey Herman and edited by Neva Grant. So, to increase retention we needed to give people more things to do and that was where groups came in. Monster Worldwide, the leading purveyor of online jobs, purchased the company in 2004. [35][bettersourceneeded] In April 2016, Goodreads announced that over 50 million user reviews had been posted to the website. Can you talk about that? If were interested in them, in them even more we can click over and see their page. If they were Christian, theyd go to ChristianSingles. Tens of thousands? So Goodreads was built to do this, our position is not catalog your books, our position is see what your friends are reading, or get excited about reading through your friends. But, it turns out I graduated in 2000 and there was this whole dot com bubble going on. Did you code it all up yourself in the beginning? In this inte. Reply Quote. Andrew: We might need to start something like that. [10], Goodreads founders Otis Chandler and Elizabeth Khuri Chandler first met while studying at Stanford (Engineering and English respectively). And I think it has. And then I think in mid-January Mashable picked us up. Net income in mil. And it turns out that most problems in mechanical engineering are pretty solved. I was trading basketball cards. You know for us we had a problem where Goodreads was about cataloging your books so you come in and youd add a bunch of books and youd say what you thought of them, and maybe youd go kind of nuts. But people started to get burned out on those big generic sites. Interviewee: Oh, its, its, its amazing so far. Otis Chandler is a member of Family Member Otis Chandler Net worth: 5 Million Some Otis Chandler images About Should I go outsource to India or whatever? Im like no, just get a good engineer, get a smart guy out of college, give him a large piece of your company, make him your right hand man and go build something before you do anything and prove that it works. I talked to Dennis Crowley about that issue with Foursquare, you know its a mobile social network, and he said that at first until all your friends are on it he wanted to find something for you to do so he created a contest, he added, not a contest but gaming mechanisms into it. Interviewee: Right, thats actually a big focus of ours right now, and has been for the last two years, I think. I had never read Sherlock Holmes. You had match.com, you had americansingles.com, and eHarmony, and those are great. So I realized that a niche social network around reading, much like a social network around photos, would probably work. [24] A month later, in November 2012, Goodreads had surpassed 12 million members, with the member base having doubled in one year. The site provides default bookshelvesread, currently-reading, to-readand the opportunity to create customized shelves to categorize a user's books. So you know this idea is kind of built into it, and everywhere you go on the site youre kind of getting this reminder that theres stuff happening here and your friends are talking about it, and that just kind of helps get the concept across that hey, I should add friends. If they were Christian, theyd go to ChristianSingles. Goodreads founder Otis Chandler said that "his management team would remain in place to guard the reviewing process" with the acquisition. You know Id check Google blog alerts every day and it just blew my mind because these guys were just writing about us like Oh my gosh have you seen this thing its perfect, Im switching to this, come follow me here. So that was kind of after matchbook picked us up that was kind of, that was the next way that we kind of got big. I learned C, so I had a little bit of exposure to it, but not a lot. What about groups? You can self-publish through any of the self publishing sites like [LuLu] and come on and even if youre just writing a book you can do it do. Whered you come up with the idea? [63] After Amazon's acquisition of Goodreads, this policy was modified to include deletion of any review containing "an ad hominem attack or an off-topic comment". Or if its you but youre not good at thinking about the business side I think engineers like myself, who can think about the business side and the engineering side, are kind of rare, and I dont know why that is. So this is fun, youre like wow, Ive got three friends and I can see their results I want to see the rest of my friends results let me go send them an email. I had never read Pride and Prejudice. That has that kind of community? Ning has built like what? Along with a passion for building websites, hes also a voracious reader. If you want to narrow your search down a little bit further you can click on the city, and I used to live in Los Angeles, so well experiment by clicking on Los Angeles. Since the second I found the Hardy Boys all the way through when I got to high school. I should have gone for Mix Energy or Mix Synergy. Save Share. [25], In March 2013, Amazon made an agreement to acquire Goodreads in the second quarter of 2013 for an undisclosed sum. So if an author wants to think of himself as an entrepreneur and get a following before he gets published, how do they do it? If a user has written a work, the work can be linked on the author's profile page, which also includes an author's blog. In 2013, Goodreads sold to Amazon for an undisclosed sum; and today, it's the world's largest site for readers, with 125 million users. Interviewee: I think he hired smart people, and like you said, smart people want to work with smart people, and that just kind of grows. Now its really easy to put down a hundred bucks and see, hey do I get any traction, and Go ahead. He said, Ill teach you everything in two days. The rest of us get a nice check. Theres still people doing interesting things like Tesla, etc. So youd ask them for access to their address book so you can email their friends. [46], The Amazon Kindle Paperwhite (version 2) and Kindle Voyage feature integration with Goodreads' social network via a user interface button. Did you design it yourself? Andrew: How are they doing that? Interviewee: Sure, so remember this was 2000-2004, this was pre-Facebook, there was no Twitter, there was no Social Graph to spread things into, even pre-Friendster, a lot of it. Or much faster feedback about something you write. So weve essentially built a really good way for our users to talk to us everyday and half of what I do is I listen to what our users are saying about various features weve built, about various ideas for things we could build, about things that we have built that might be buggy, and then I go react to it. Now he gets the same write-up and nothing happens. Andrew: Alright, and you talked about compelling content. There is also a special section for authors with suggestions for promoting their works on Goodreads.com, aimed at helping them reach their target audience. Interviewee: Science fiction and we want to reach our science fiction readers. I also think he has an assistant who helps him organize it all and maybe even sometimes post it all. At Goodreads every day were trying different things, seeing what works better, getting rid of the thing that didnt work, trying the thing that did work. You have no friends who are discussing this right now, add some friends. I cant remember who I was thinking of but guys with serious cred. Do you think you couldve learned it so quickly? I never give up my books after I fall in love with them. Then plus wed have advertising on the test throughout it and that ended up working because the fun tests would go viral and draw people into taking more fun tests and then some of them would take a serious test and all of it was designed to be fun and to learn about yourself. On his own, and then he went out an got funding. Andrew: Its all about research online. On this Wikipedia the language links are at the top of the page across from the article title. Andrew: Sure. View Otis Chandler's professional profile on LinkedIn. Andrew: 2.7 million registered users I said in the beginning you got up to 650,000 on your own, no outside funding. So thats important to understand, but its easier said then done. [56][57][58], In January 2012, Goodreads switched from using Amazon's public Product Advertising API for book metadata (such as title, author, and number of pages) to book wholesaler Ingram. So I kind of already had it segregated that way at home. Hey everyone, its Andrew Warner, founder of Mixergy.com, home of the ambition upstart. Membership was required to use but free HBS guy Harvard business School guy and he got when!: alright, how many members do you have now he did it in this interview retriever youre. Publicly posted its review guidelines in August 2012 to address these issues by helping them I mean actively them. At Stanford ( Engineering and English respectively ) who helps him organize it.., purchased the company in 2004 might need to start something like that people who.... And look at my app in mid-January Mashable picked us up site, Goodreads.com, than promoting himself for next. 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