And so the podcast at the time, my cousin wanted to make one, um, about reading, and he was trying to figure out like, okay, how do you launch a podcast? I, I forgot, but YouTube shorts has kind of messed us up a little bit. The blog, it does pretty well. Like you, no one has to keep going down the path. WebKevin Espiritu Founder / CEO, Epic Gardening National City, California, United States 3K followers 500+ connections Join to follow Epic Gardening University of California, Santa That might mean making a decision between planting in a raised bed outside versus a hydroponic system that can be used to grow lettuce, broccoli, cauliflower, and more indoors. Yeah. Welcome to the Niche Pursuits podcast. Learning about urban gardening was eye-opening for him. So I would say, don't it, I think it's a mistake, especially early on to try to do like three or four platforms. Um, again, going to that top 50 pages idea where I profiled things and like put 'em in and, and then there you go. We're getting that in wholesale now, hopefully. I love it. Jared: Mm-hmm. He lived in a condo back then, so he didnt have space for a big backyard soil garden. No wonder that so many journalists covered our story at this headline is a massive link magnet to their audience. I guess a follow up. Assess your space and see whats possible with the options that you have. MemberPress Review: How to Build an Impressive Membership Site with Ease, How he went full-time with Epic Gardening, What he did to quickly multiply his affiliate earnings, Dominating the gardening niche on social channels, Repurposing content for different channels, How to Scale and Outsource 90% of the Work, Allowing Your Empire to. I don't wanna say repurposing content, but taking one piece of content and using it as much as you possibly, possibly can. Um, for most niche site builders, what it seems like is that point never comes because they're pretty content. Yeah. . Jared: How did you YouTube makes sense. And so I made five minute episodes, sometimes even less every day. Yeah. Thanks for having me, Jared. So he's grown much more than a website. Do you want me to go on blog or, well. And it's probably better to, to have me running, you know, the, the brand side of it. And there you go. Like it would be. For first-time gardeners, it goes back to auditing your space and knowing your light access, Espiritu adds. And by grown, we mean a half-million people follow the Epic Gardening Instagram, where Espiritu shares tips and products to help his followers learn to garden no matter where they live. In 1920 there was 1 Espiritu family living in California. With a portfolio of successful websites and over 700 plus satisfied clients, the [emailprotected] have the skills and experience to help you succeed from keyword research to link building content writing to done for you websites. Blog and the only thing I would manage would be the actual SEO thinking, the keyword analysis and research, the topical sort of selection. WebKevin Espiritu is the founder of Epic Gardening, a multi-platform online gardening education company. So launching the podcast and launching YouTube, it was easy to market because I, I just looked at my top 50 pages and made videos and podcast episodes about those and embedded it in those pages. Kevin Espiritu has been teaching the world how to garden for more than 10 years. And so we did an initial relationship where we're just sort of drop shipping. It's a great way to put it. , um, you know, people, I guess my first question would be for the person who's listening, who, who doesn't really, you know, want to get into investment, who doesn't really want to get into product. Yep. 'Star Trek', Kevin Costner, Harrison Ford, Sylvester Stallone, una serie basada en 'El padrino', una secuela musical y otras razones para probar el catlogo. Here at Sunset, were currently on a mission to demystify gardening for first-timers. What are all the steps involved? Webkevinpclml (@kevinpclml) | TikTok kevinpclml kevinpclml Seguir 321 Siguiendo 52 Seguidores 753 Me gusta Recreando experiencias en pequeos cortos Videos Me gusta 3047 Momento historico que vivio MEGADETH en el Nippon Budokan de Tokio #davemustaine #megadeth #kikoloreiro #martyfriedman #thrashmetal #lml #tokio 102 Jared: Are you ready to jumpstart your next big idea? Now, Kevin has grown this brand into something that now he has investors and he's had to really adapt his role over the years from being. That's amazing. Kevin: revenue? That's not where he stopped. Yeah, I mean, like, so if we look at, if we go back to my 20 16 20 17 transition, I, I would say about a year I was the sole writer, um, for the blog. It is a known fact, at least in the boiler trade, that if you keep your boiler off for many months, it might rust and it might get you into trouble if you keep it turned off from spring to next winter. Yeah. So I had to hire a writer who still works for us to this day. Yeah, exactly. Before we jump into the podcast, I wanted to let you know that today's episode is sponsored by Search Intelligence. Oh yeah. But he's expand. Kevin started a gardening niche site following The Authority Site System (TASS) course. Um, and you're not subject to any of the like algorithm risk, you know, if you're working remote, doing some programming or whatever, uh, when you get into like, you know, 15 K month, you're looking at like 150 K in revenue. Um, and so I, I think in my heart of hearts, what I would love to do, The strategy of the business. I mean, I mean, these days, I think with the exception of Facebook, epic Gardening's account is the largest on every platform that only talks about gardening. The music is mostly a collection of traditional praise songs with a rock style. But I think, um, simply the act of doing it forces you to figure out how to do it right instead of, uh, you know, trying to solve the universe before you take the first step. Would they purchase their own product? And so I bought a shipping container full of the product. Like most people would rather just work a pretty easy remote job at that point in time. It's absurd. Certainly can, can have some problems, but for me it's worked out pretty well. And if you, if you connect with what we do and, and you like my stuff, then you're, you have, you build way more affinity to Epic than you would some random, you know, sunny scapes blog run by Susie who's actually, you know, a guy named Chad in his basement, right? It's all about helping you find your niche, getting the motivation and strategies you need, and growing your ideas into somethingreal. The knowledge barrier is somewhat high, but the, like actual physical barriers are, are somewhat low. But, you know, a lot of the products in the nursery just aren't that good, to be honest with you. Um, and so we've created, you know, Jacques, the Garden hermit, we call him as, as like another creator in the network of Epic. I want to be in my listeners' ears when they're in the garden. I mean, that's, to me, that's enough to, to live on as far as my own personal goals at the time. Um, because we, I sort of saw, like, I, I never thought I'd raise any, any investment, but, um, the, the market, the garden market sort. And so that's what I did. Like an honest signal. Kevin: this, uh, this brand. You don't need a lot of money. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. For several years he has been helping businesses upgrade their marketing strategies as the co-founder of 8-Bit Content. In hydroponics, I typically do leafy greens and expensive herbs like basil, dill, and parsley. We are excited to have him return, this time to give us updates about If Amazon changes a commission tier, like they did by the way, in, in 20, um, 20, they cut gardening from eight to 4% and I lost 35 K a month immediately. Kevin started his journey with The Authority Site System (TASS) And so can you! And yeah, it's a little more annoying to ship this thing, but it will work way better. I would say this campaign is a massive success. The following is excerpted from Sunsets newsletter, Sunset 101: The Ultimate Guide to Raised Beds. To find out more about Sunsets newsletters, click here. I, I purchased a site to get me into the house plant world in, instead of writing all those articles I bought and migrated over the best of one. An e-commerce shop, the whole mm-hmm. Um, I was like, you know what, maybe I should actually get a little more humble and work for someone, or work for a company that knows what it's doing and knows how to scale to a certain point so I can actually learn what I'm doing wrong. Right. I, I hope, uh, with some interesting plays that we'll be making. So like, in the early days of Epic, let's say, let's say I just never wanted to offer product, right? Hey, I've got this topic. brookstone therapeutic percussion massager with lcd screen; do nigel and jennifer whalley still own albury park And since I've left, I've left about. So actually my garden assistant, I, I hired a garden assistant for like 20 bucks an hour who lived down the street from me. Maybe the blog itself, like how much was that a factor? This way they can avoid. Kevin Espiritu is organizing this fundraiser. So YouTube podcast, um, I, I think I got a book deal at the end of 2018 and then that launched in 2019 or something like that. That's really not that good. Kevin: right? I'm gonna, the revenue streams I have, I'm gonna just gonna keep pumping those. Uh, and so I was a little scared, but then I was like, you know, worst case you sell 'em at costs, you get your money back, whatever. But then, you know, 2019 was the year that everything really changed for the business, cuz I decided at that point I had been on Instagram long. But I realized that why are they paying you? Online Poker: Seeing the Matrix For The First Time He Did you follow along where now you're producing and actually making your own products? Never had been in one myself at the time. Well, uh, it's, we'll stay tuned for that one. Ride from the, uh, the basement of my old condo, , $400 a month, hydroponics, you know. Jared: Um, maybe for, uh, everyone listening, I, I, I oftentimes will ask this at the outset or in the beginning part of it, like, catch us up to where Epic gardening is today. So, naturally, we reached out to Espiritu for tips, even for beginners who might not be sure where to start. Log in or sign up for Facebook to connect with friends, family and people you know. , they have traffic around a certain, um, concept or product. And there's a lot to learn about how Kevin pivoted at different points. So every dollar I had to spend on product I was spending, and then I would list it on our store and I would say, you know, I have, I have a thousand units of whatever this product is. Hey, so this is gonna be a fun interview. It got to the point where we were selling 90 something percent of all the total revenue of that line. And that, that's, that was really the impetus. And so I go, okay, the, you know, x percent, like these, these 17 products are, are making up 80% of my revenue. WebThe Espiritu family name was found in the USA in 1920. Was it, yeah, yeah. So in two, three months I was at two, three grand a month. Like, that guy's just simply never going to beat us. Mm-hmm. So maybe I, maybe I could have. , uh, like, like no one could do this. Right. You start looking at your net income on that and your take home and you're like, still, it's not, there's still a lot of jobs that comp to that pretty even evenly and actually offer you benefits in retirement and stuff. So I had some demand authority, right. So to me, I was like, oh, this is the actual model of the company. Mm-hmm. Not Facebook. Quality: Our Guiding Principle I mean, what businesses do you know today that actually by knowing about them, they, they become in, they become worthless. Mm-hmm. Are you looking to scale your niche site portfolio or build your first website? You probably know more than me. I'm part of their journey as a gardener, right? You could, of course you could do it in a, um, You know, in a blog, an article, of course, podcast, and then podcast formats can be stretched. A Visit to the San Diego Home and Garden of Kevin Espiritu. For me, it was pretty obvious, like switching networks. And, and not get boxed into that. There's, there's an incredible amount of luck there. Uh, and I was, I had no experience doing anything in business back then, so it just felt all it, it sort of felt fake. We told the press that people should turn on their heating this summer if they want to save money next winter, and we landed over 20 links in national and regional UK obligations for our boiler client. Maybe it's time to, to go do my own thing. You don't work 80 hours a week and sleep under your desk. Uh, before going full-time on, on Epic gardening. Jared: it seems that you used all the other channels to help grow. Yeah, I think so. So why, why really would you let a brand sort of access your audience when you, you could just serve your audience, right? Here's a short clip of Ferry from Search Intelligence showing you how their agency built digital PR links. I'm sure that a lot of people who know your website and know your brand will have maybe gotten some insights along the way of what you've done and what you've built. Um, you know, where are, where are you going with this thing? And there are some companies in our space that do that. How valuable is that thing? Jared: I was gonna be my next follow up question. A boiler failure next winter and save money. But, you know, we recently acquired a seed company and so like combined, we'll do you know well into the eight figures in revenue this year? So it'd be a huge move. But, uh, , I remember they made it seem really complicated. So you could do very quick basics, three minute episode, or you could, you could interview a, a guest who knows how to prune tomatoes for 10 minutes, or you could make some sort of master guide. But yeah, I mean, you're, you're totally right. Right? Right. I'm gonna try to launch one over the weekend to like, See how easy it is. You control your own desk anymore, you make more than an accountant. Four $5,000. How To Make Money on Audible: 4 Easy Ways to Monetize Audible, 10 Best Social Media Content Generator Tools: Unlock The Power of Automation. Kevin celebritopedia.comKevin'' s individual network of family members, buddies, connects & next-door neighbors consist of victoria shea, guadalupe tapia, kathleen shea, annette shea and also natalia. Um, initially the Epic gardening was actually called Exonics. Um, I like the teaching aspect of it. I think I, I did get a little bit more tactical about where now it's, it's, it's the power law with a lot of this stuff in, in our space where it's like, okay, you know, let's say you're making $2,000 a month on, on Amazon, or let's just go back and say, you're making the 400 that I, I was making, it's pretty easy for me to export the, the Amazon sales for the month, right? I would say like, I think I take, I sort of, it's weird cuz like I once was a pure niche site operator, right? And there might be some really easy ways to change that. Kevin Espiritu is passionate about gardening and driven to find ways to help others grow plants. WebOriginally started as a hobby by founder Kevin Espiritu in 2013, Epic Gardening has since become the worlds most followed gardening brand. Um, and build, build it into like this media network that has a product network. And then by the end of that year, so about six months in end of 2016, I was hitting four 5K a month in, in revenue. Mm-hmm. And if you think about that, you, you sort of have a potential customer base sitting right in front of you and you've got, you know, you, you're starting to become that more influencer model. Uh, and then on YouTube, I didn't only have to rely on the algorithm to launch a new channel. Jared: was, um, when you made the transition, what was the website doing in terms of, you know, was, was it earning. WebWhat a phenomenal 2 days we just had in Jacksonville leading a Search Inside Yourself Program for LHH Recruitment Solutions! Last Updated 2022-07-04T16:21:25Z lanzamientos How can apartment dwellers create lush vegetable gardens? He now has a community of loyal brand followers across platforms, sells his own gardening products, and runs an 8-figure-a-year business that dominates his niche in many significant ways. That, that makes total sense. A company is a Um, Nevertheless, like had I not been proactive to do it, I wouldn't have even had the chance. Yeah. There's actually a lot of products in our, in our world as gardeners that you go to the nursery and you, you think you're doing like the sustainable act of growing your own food and stuff. If you want similar link building PR campaigns for your website, head to search dash intelligence. No, I was almost like a kindergartner in the world of commerce. About the Author. Right. WebHomes and businesses lost roofs and trees and powerlines were upended. Before we. You gotta sell 2,500 copies before you make a single dollar, right? It was just kinda looking at a different format and, and trying to find something easy to do. I had to figure out how to register and file that. That piece. Epic Gardenings Kevin Espiritu walks us through the basics in prepping a raised bed this season. And he's like, oh, well you need a three pl third party logistics company. To subscribe to Sunset 101: The Ultimate Guide to Raised Beds, click here. It's like, am I maxing my current input? I'm so curious to hear what you're doing. Um, so that would be one way. Otherwise you just dropped the ball. I wrote like three to four more articles about a particular, you know, higher priced item and voila, those ranked like very quickly cuz there's, it's e even more niche than the original. A follow up question. My name is Kevin Espiritu, and I run a company called Epic Gardening. Kevin started a gardening niche site following The Authority Site System (TASS) course. So it's like if I can, if I'm gonna make a course, which I actually think this is a play we'd like to do in the next year or two is um, sort of like epic gardening university where it's like, I'll teach some courses, but I'd love to bring in like the guy who's grown 4,000 types of tomatoes to teach you everything you could ever know about tomatoes. Making the content and developing the team, the operational side of like running finance and like, what's your cash conversion cycle and your inventory, you know, what's your inventory planning? . Yeah. And so I think at the time Epic actually have a chart. Exa here's how to prune it and determine it. Um, so I started building out a bit more of a, you know, just like a stable sort of foundation. And. Yeah, I mean, I'm, I'm trying to build a little bit of like a, a normal non gardening audience as well, like talking about some business stuff. With a publisher and all that. WebPeople named Kevin C Espiritu. Maybe that's the better. Jared: along your e-comm journey, along your, your journey of, of selling products and scaling that out, did you follow a path where, you know, that first, uh, planter bed, the raised bed that you got, obviously that was a third party that produced it and made it, and you're, you're getting it shipped over here. We'll catch up again soon. So, yeah, I mean, to do this in 2021, very tail end of 2021, we raised some capital. And you have a relatively aged domain. Mm-hmm. So I was going for like really obvious. Uh, so that was it. Right. Menu. I gotta offer something a little bit different. Um, And he's just doing his best to like become as resilient as he can. Kevin started a gardening niche site following The Authority Site System (TASS) course. And so I was like, okay, well I need to expand and solidify the strength of the business. Mm-hmm. Log In or Sign Up Kevin Espiritu See Photos Kevin Espiritu See Photos Kevin Espiritu See Photos Kevin Espiritu See Photos Kevin Espiritu See Photos Kevin Derek will cover the history of his family farm as well as what they grow including wheat, It's, I would say it's semi, semi deflates cuz the barrier to e entry is really low, right? Kevin Espiritu is Epic Gardening's founder, and he is a serious green thumb. Like, there's all that stuff that I know, but I'm not the best person anymore to probably do. Almost like a ball that you haven't dropped yet. Uh, and then when I bought the, the container, so I bought a shipping container, like I said, for 35 grand. Taxing. Our New Newsletter Will Help, This Is the Absolute Best Way to Start Seeds for Your Garden (And Get Your Plants to Grow Strong and Healthier), The New Cult Cabs Are from Wineries Youve Never Heard Of. He shares a lot for people who might have enough traffic to consider adding, uh, a physical product to what they offer. Um, and now it's over 90%. That's, uh, well, congratulations. Mm-hmm. Um, and yeah, that's pretty much it. Find your friends on Facebook. In his free time, hes most likely building niche sites, training Muay Thai, or spending quality family time with his niece and nephew. SUNSET is a registered trademark of S Media International Corporation. He was a geology PhD. Um, and it would sell out literally in two days. Kevin: for growth? kevin espiritu married. But a again, it goes to like, what cannot be faked. Any commerce company's ideal would be to own the entire stack, right? You jumped in, you just kind of jumped in one day and did it and learned. Again, it's niche sites, plural Niche sites.com/trial. Um, you know, built your wings on the way down as a mentor of mine, used to say, jumped off the cliff and built your wings away to a degree. So about quarter in product and a quarter in, in ads and stuff. Appreciate it. Oh, I can only earn this much money, barely enough to pay the bills. So basically from my early twenties, like 18 on, actually, I, I had been relatively self-sufficient. There's, there's an incredible amount of luck involved in the timing of what mm-hmm. Yeah, so I mean, I, I technically, if we really want to get particular, it's kinda like when you're, you, you have an idea and you buy a domain name type of thing. Uh, and then that sort of worked. We, we went from like 200,000 in revenue to like 2 million or two and a half million or something like that. You're with epic gardening.com and that entire brand and presence. I love your background. Jared: $400 a month to eight figures. I love growing peppers in my raised beds and plants like tomatoes that prefer more irregular watering. . So I guess you could, you could call that the founding. So, voila, you don't actually need to rely on a non-existent algorithm for, for podcast discovery, there's, there isn't one. And there's a lot of opportunity to improve them. 10 Best Cover Letter Generator Tools to Help With Your Job Hunt. And I just saw he got slapped by, by Google and, and revenue dropped by 50%. So I was sort of sniper shotting all these keywords and just making really obvious bets on, okay, this keyword, this difficulty level, this, you know, this amount of traffic, just write the best article on it. , uh, I don't know. Um, so yeah, we're, we're pretty big on social. I mean, just, just think about it that way. Name Of Flowering And Non Flowering Plants, Your email address will not be published. Welcome to the Niche Pursuits Podcast. 25 Feb/23. And so it was sort of a hack. So I was starting to. You know, at 5K you're looking at 60 k in revenue. But still, it was further than I'd ever gotten. Are you looking to scale your niche site portfolio or build your first website? Thing of product coming in, how do I actually land it in America and how do I actually ship it to the people who, who, who ordered it? Maybe youre growing on concrete and you need a raised bed. So you got, uh, almost like a two x RP M bump. There's obviously like blocking and tackling stuff of like, okay, well you have to get a customs broker and stuff. . And, and it's, it's not cuz he is not good or anything like that, it's just that he's chosen ingredients that bake a worse cookie than we could ever bake. Uh, so it's like, why, why would I hamper myself? So, so 2017 through, 18 was kind of more of the same scaling, um, on, on the, the models that I already had. Uh, the, the, the basement of my old condo,, $ 400 a month hydroponics! One over the weekend to like 2 million or something like that to probably do dash. 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